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Big Money Instant-Win Contests Key To Trade Show Success

There is no point in exhibiting at a trade show or event if you can't drive traffic to your booth. But in today's tough economic environment, getting the attention of your customers -- let alone driving them at act -- is no easy feat.

So how do you generate excitement that translates into crowds at your booth? Think fun, think creative, think big -- as in big-money instant-win contests that are guaranteed to super-size your trade show exposure, drive foot traffic and capture leads.

Entertainment, Big Prizes Secret to Driving Booth Traffic

Neuroscience research has found that when it comes to motivating consumer behavior, it's the size of the potential prize that matters. And especially with the enormous amount of money and resources required for each trade show event, it is critical to launch compelling promotions that drive results.

Imagine the power of featuring a Vegas-Style Jackpot machine in which attendees pull the handle and win prizes based on the combination of symbols, or a game-show style brief case game in which a $1 million is awarded if the lucky attendee selects the right case.

There are numerous excitement-generating high stakes game show style trade show contests that can be customized to your brand and budget. And the best part is that featuring these games and offering attendees the chance to win a big money prize doesn't require big marketing budgets. By working with promotions companies that combine game show-style contests with promotional risk coverage, you can give attendees the chance to instantly win from $10,000 to $1 million or more -- all for a fraction of the actual prize value. And if there is grand prize winner, your company is awarded the money to pay the prize.

Four Benefits of Big Prize Trade Show Contests

* Drive Booth Traffic: Nothing is as universal or as attention-grabbing as a big-money prize. By offering attendees a chance to win $50,000, $250,000 or even $1 million, you are guaranteed to get the attention of attendees and drive them to your booth in droves.

* Capture Valuable Leads: Capturing important customer data is easy with a big-money game-show style contest. Simply advertise that attendees need to stop by your booth and register for their chance to play for the cash, then stand back and watch your leads soar.

* Build Brand Awareness: Let's face it: trade shows can be exhausting and a drag for attendees. By featuring a fun, adrenaline pumping game-show style contest, you are guaranteed to give your customers something they will remember -- providing your company, brand or product with increased awareness that continues long after the trade show ends.

* Generate Free Industry/Media Buzz: Media coverage in an industry print or online publication is the best third-party endorsement available. Better yet, it's free. By offering a unique, big prize instant-win contest at your next trade show, you give industry reporters something to get excited about and write about -- and you give your industry something to buzz about.

Article Source: http://www.bo-knows.com

Tanya Mathis is Marketing Director for SCA Promotions. For more information on big-prize trade show promotions, visit www.scapromotions.com or email: tanya.mathis@scapromo.com

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